For Burlington Footwear’s website, the client wanted an old-fashioned or vintage look. I applied this design style to a button that opens the shoe club page. Vintage Design uses dark or muted colors, descriptive or cursive fonts, textures and graphics specific to your selected time period.
To create this look, I made the following choices:
- I created a background with a vintage paper look. It combines the colors yellow and green to make it look aged. Then, I added a paper texture to complete the look. I used this Fireworks tutorial to create a vintage (old) paper look.
- Vintage Design uses descriptive or cursive fonts. Burlington Footwear already uses a script or cursive font in its header. For consistency, I chose to reuse the font.
- Burlington Footwear’s website uses red and green. I choose a dark green and red because Vintage Design uses dark, muted colors. These darker colors were applied to the font and outline of the button.
- Vintage Design also includes using images specific to a selected time. I used the old-fashioned shoe from the logo. Since the shoe image is specific to an older time, it made sense to add it to the button. I just blended it into the background and repeated the shoe for balance.
By combining these elements together, they help to achieve the vintage look that the client was looking for.