At East Troy WordCamp, Andrew Wikel, talked about Making Money with WordPress and WooCommerce.

Notes from Andrew’s Talk

• 1 in 3 uses WooCommerce
• “Make it as easy as possible to get people to give you money.”
• Your eCommerce platform is just the start

Why you need one platform:

• Compatibility
• Maintenance
• Ease of finding someone to maintain or modify

You need to plan out what you need and express what you need clearly.

Practical Tips

• Ease of checkout
• Reasonable shipping with alternatives
• Multiple payment options
• Mobile Friendly experience
• User Trust

Do

• Have a privacy policy
• Use SSL on every page with a form
• Foster trust with other methods of communication
• Lets encrypt.com

Checkout

• Don’t force users to create an account
• Use a process indicator

• Match checkout to your website’s look and feel
• Never send a customer to the outside of the checkout process
• Visually Reinforce Sensitive Info

More Tips

• Payment Options: Stripe, PayPal or Amazon Payments
• Shipping: Have Options, Show Calculated Rates and People Like Free Shipping
• Taxes: Ask Your Accountant and Manage Taxes with TaxJar

Summary

When you setup your eCommerce, you want to make it as easy as possible for people to give you money. Your design, payment options, shipping and security should work together to make the customer feel good about giving you money.