How do you make your website more engaging? A website that engages people means they spend more time on it. They read, search, interact or buy products from you. People come back for more and share with others.
Photo by Sarah Pflug from Burst
Use these steps to help make your website more engaging.
1. Mix up the layout
Are you using the same layout for every page? If you are, you may want to use different designs. One design for your blog and another one for your store. By mixing it up, your visitors don’t feel like they are visiting the same page over and over again.
2. Use White Space
White Space or “negative space” is the space that surrounds elements. Add extra space between different elements. It helps users scan your design. White Space can increase readability and legibility. Too much stuff on a page can make it feel cluttered. It helps to guide users and gives the content breathing room.
3. Choose a simple color palette
How many colors are you using? Too many colors or clashing colors can distract your users. It makes your site hard to use. Use these 7 Rules for Choosing A Website Color Scheme and How to Pick Colors for Better Readability.
4. Pick simple and easy to read fonts
Fonts have personality. Some are simple. Others are very decorative. Some fonts work better for print. Pick fonts that work well with your brand. Make sure it works well on mobile devices.
5. Make your site easy to navigate
If your users can’t find what they are looking for, they’ll leave your website. Your navigation structure helps people to learn how to use your website. It describes how web pages are organized and connected to one another. By combining different types of web navigation, you can make your site easier to navigate. Learn how to improve your website with navigation.
6. Use clear Call To Actions
Make your Call To Action stand out from the rest of the page. Use copy that is clear and distinct. You want your visitors to understand what you want them to do.
7. Make your content easy to read
Most people scan your content before reading it. They are deciding if they should spend the time to read. Use the following techniques to improve readability of your content:
- Consider Accessible Font Sizing. Not all font sizes are readable to everyone. You want the user to choose the font size that works for them.
- Use headings, bullet points, short paragraphs and white space to break up the copy. You don’t want your visitors to be overwhelmed by a wall of text.
- Use a mix of short and longer paragraphs. You can use paragraphs that are one sentence long.
By using these techniques, you can improve how your visitors respond to your website.