You’ve built your website. The site gets enough traffic, but you want it to do better. What things can you do to build a better website? Speed, images, navigation and forms can help or hinder how your audience works with your website.
Does your site load fast?
Check your site for speed issues. A slow loading website with make people leave your site if it takes too long. Two of the simplest checks are image sizes and the location of JavaScript in your web page.
Images with large file sizes take longer to download than smaller sized files. You can use PhotoShop or another photo editor to shrink down the size. If that doesn’t work, consider using Smush.it to remove unnecessary bytes from image files.
JavaScript’s location in your web page has an impact on the speed of the site. You need to determine if a specific script need to be in the head tag or placed before the end body tag. When a web page loads, it stops loading the page when it sees a JavaScript. It processes the JavaScript before continuing to load the rest of the page. If you have several JavaScripts, it has to process each one. To improve speed, you need to move the scripts that don’t impact the page immediately to the bottom of your page.
Do you have images that work?
Too many, not enough or even the wrong type of images can turn off visitors. You want the images that you use to help your visitors to decide to stay on your site and to do something. Whether that is sharing your article, buying a product or signing up for your newsletter. To help use images to make your site more usable, 1st Web Designer has some tips on how to use images effectively.
Can your visitors find what they want?
Your navigation menu is an important tool to help your users find what they are looking for. If your visitors have to use two or three clicks to find anything, you need to reconsider how you have organized your site. To create effective navigation, you need to use words that your visitors will understand. Standards like About Us, Home, Contact Us, Products and Services help people to navigate your site. You may want to add features like a sitemap or additional navigation at the bottom of each page. Your design can help visitors too. By being consistent with colors, word choices and images, these design choices can help your visitors interact with your site.
Are your forms easy to use?
Forms that look like a tax form is going to make your visitors leave. You want to build forms that are easy to use, guide the visitor and quick to fill out. If you need ideas on how to build a better form, get inspiration from these 5 Web Form Designs.
By looking at speed, navigation, images and more, you can improve the overall experience for your visitors.