What is simplicity? According to Merriam-Webster Dictionary, simplicity is the state of being simple, uncomplicated or uncompounded. A simple web design is uncomplicated. Minimalist design style is related to simple. It has only the necessary elements for functionality. A minimalist design can be simple, but a simple design is not minimalist.
Is your website complicated or complex?
What makes it complex?
- Too much content
- Unnecessary design elements
- It’s slow to load and hard to use
Why do you want your design to be simple?
A simple website is easy to navigate and use. It has the right number of design elements. A simple website loads faster and helps guide your customer to do what they want. It has content that is readable and scannable.
What can you do to make it simple?
Look at your content and ask is it necessary?
If not, remove it. If its, consider rewriting it. Use bullet points, shorter paragraphs and headings to break the text up. You don’t want to overwhelm people with a sea of text.
Review your site for extra design elements
Do you have colors, illustrations and photos that serve as decorations? If so, consider removing anything that is unnecessary.
Check for ease of use
- Is your navigation bar complicated? Too many options can make it hard to use.
- Do they need to go to multiple pages before getting all of the information that they need? Too many pages can make a simple design hard to use.
- Are your forms easy to use? Complicated forms can make your visitors leave your website.
Look for items that slow your site down
Your photos, CSS, CMS and additional code can slow your website down. People won’t use your site if it is really slow. Use tools to compress and optimize your photos and CSS. Make sure your CMS is updated to the latest version. If you use any third party or custom code to extend your website, check if they are causing speed issues. See if you can get rid of the slow ones.
Simplicity is not a design style. Keeping your web design simple is hard. Websites change and evolve over time. You have to continually work to keep the design simple.